Our new logo
If you have been using Natural Wonders’ products for a few years now, you may have noticed that our labels and logo changed significantly in August last year. The decision for this was an easy one as our old look no longer suited our rapidly growing business.
We wanted to represent the Northern Territory in some way through our logo as it was the birthplace of our brand. Natural Wonders would not exist today if Julie and Jeannie hadn’t met by coincidence while travelling around this beautiful country with their families. The flower symbol is a variation on the desert rose seen on the NT Flag.
The brand attempts to encapsulate the Top End's essence: natural, powerful, diverse. What few visitors realise before arriving is that the Top End has a surprising cultural diversity and this, mixed with its extreme remoteness has resulted in a unique local culture of resilience and innovation.
It was also extremely important for our new logo to symbolise nature, our defining company philosophy. The Northern Territory is the frontier of Australia: nature rules here. This is what visitors from all over the world come to experience and it certainly influences our lifestyle. The power that nature holds over man is most evident during our incredible wet season. We believe this is effectively conveyed through the flower symbol and our chosen colour palette: bright green, reminiscent of new leaves and the dark woody brown of the earth.
We hope you like it!